Histadrut to launch $1.8 million ad campaign to promote unionization

According to this report in Globes, the daily financial newspaper, the Histadrut has decided to launch a 6.5 million shekel ad campaign on television to promote union membership.  While the Manufacturers’ Association condemned the planned ad campaign as “wretched timing” — not specifying when precisely was a good time, in their view, to promote union membership, Histadrut leader Ofer Eini defended the plan: “It is precisely at this time that unionization of employees is needed, especially at a time of vilification of organized labor.”